Marketing automation

Marketing automation is growing rapidly and several of our clients choose to invest more in this area. We help you create a strategy and email flow, creating content and helping you set up the most effective process. 

  • Effective marketing and lead nurturing
  • Automated email flows (email automation) and personalization of messaging
  • Segmentation of target groups and design of content
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Automated flows based on behavior

In short, email automation means that we create journeys that the customer moves through. Depending on goal, these are usually created with the aim of processing leads or creating additional sales.

  • Is the person visiting a specific page? Send an email.
  • Has it been a long time since the person purchased in your web shop? Send a specially targeted message, for example a limited offer.
  • In the case of long purchase cycles, email automation can increase the chance of being top of mind when the choice of supplier has to be made.

No matter what your business goals are, we'll help you find segments with customized flows to maximize your opportunities.

What we can help you with

When we start a collaboration with a new client, we always start with a strategic workshop to really understand the business.

Benefits of Marketing Automation

By collecting email addresses from current and potential customers, there are great opportunities to create a valuable dialogue where you learn what they are interested in, while offering help.

There are several ways to collect new email addresses through your website; downloading whitepapers, opt-in forms or a newsletter, for instance.

We will find a way that works for you.

Small and large companies

Clients who work successfully with email automation include everything from small businesses to large international companies with hundreds of thousands of people on their mailing lists.

No matter what starting position you have when it comes to email, we can help you get started or develop your email marketing. With experience of working with many different industries and tools, we are happy to help identify an email strategy that helps you reach your goals.

Effective marketing

In recent years, marketing automation has developed rapidly. It's no longer just about sending a newsletter once a month to one and the same customer list. Today, its possible to do so much more with email, and the tools that are available are becoming increasingly advanced in terms of both automated email flows (email automation) and personalization of messaging.

As the potential increases, it becomes increasingly important to have a well-thought-out strategy that includes everything from the collection of email addresses and segmentation of target groups to the design of messages and mailings.

How we can support you
  • Strategy for email automation
  • Recommendations around content
  • Production of content
  • A/B testing of email content
  • Choose the right tool for you
  • Create flows for email automation
  • Statistics and analysis of results
  • Educate and instruct
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Common questions

  • How do we create more engagement with our subscribers/recipients?
  • How can email help us increase our sales?
  • How can we work effectively and long-term with email automation?
  • How do we know what our target groups are interested in?
  • How can we create better lists, segments and audiences?

We help you create or improve your strategy

The strategy is constantly present. Our clients' goals can look different, but the most common thing we work with is to direct the strategy towards measurable increased sales. Based on that, we create and evaluate campaigns and activities to find out what gives you the best result - and the best ROI. We simply make sure we do the right things.

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Our process

Introduction & Analysis

1

We begin with a workshop where we define what you have tried before, what has worked and how we can achieve your business goals.

Strategy

2

We develop a strategy with flows that support different types of behaviors and goals. These can be simple steps, such as a cart reminder, to long complicated processes that process qualified leads.

Implementation

3

We implement the strategy with input from you regarding messaging, brand strategy and content steps.

Testing

4

We test everything we have implemented, making sure all flows work and the logic processes customers and leads correctly.

Reporting & Development

6

We report and follow up the work and the results continuously. Both based on results and goals but also on new findings and industry standards.

Questions & answers

We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.

The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.

We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.

We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.

We speak 6 languages internally, and have clients from all over Europe and the US.

We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.

You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).

We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.

If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.

One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.

You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.

That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).

Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.

No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.

We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.

In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.

For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.

At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.

We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.

Client cases

We are very proud and happy to work with everything from newly born small businesses and startups to Sweden's and Europe's most well-known brands.

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3 655 students learned CPR through social media advertising

We helped the CPR council to run a social media campaign for their Everyone Can do CPR-training for children in school years 4-6. The platforms we chose were Instagram, Snapchat and Facebook.
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Vagivital increased ROAS by 100% YoY from paid channels

VagiVital works with women’s health and develops products for intimate care – which are completely hormone-free. The company’s goal was to drive direct sales through the e-commerce site. We became their full-service partne...
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Tyréns received 127% more job applications through digital marketing

Tyréns is one of Sweden’s leading consulting companies in civil engineering, with a focus on sustainability and innovation. The competition for employees in the industry is huge and so is the need for specialized engineers and consultants with hig...
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