Web strategy

Your website is a crucial part of the customer experience, helping to engage your visitors, drive sales, and market your business. We can assist you when you need to develop a web strategy that considers functionality, user experience and search engine optimization (SEO).

  • We help define the requirements for your new website
  • Leverage our expertise in digital marketing
  • We can handle the SEO for your new site and ensure a smooth SEO migration
SEO - Digital Dominance
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A strong digital strategy – the foundation for good ROI

Strategy and goals are the very first topics we discuss with our clients. We know that one of the most common issues with underperforming digital initiatives is the lack of a solid strategy or a weak connection between strategy and digital activities. To ensure we do the right things for you, we need to understand what you want to achieve.

 

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How we can help you

Thanks to our comprehensive approach, you get more than just a web agency—you gain access to a team with deep expertise in digital marketing. You can benefit from our marketing experience, and we can help you define the requirements for a website that converts.

New or updated

We offer advice on developing an entirely new website or updating an existing one. Sometimes a complete rebuild isn’t necessary; an update or targeted development of specific areas can be enough to boost traffic and usability.

 

Choose a CMS that works for you

We assist with the requirements for selecting a content management system (CMS) and offer recommendations for improving your website's page speed, which impacts SEO. The choice of CMS depends partly on the type of business you run. An e-commerce site requires different functionalities to a lead-generating website.

Collaboration

We no longer build websites, we left that and chose to focus our expertise on digital marketing. Today, we work with trusted partners who deliver stunning, fast and well developed websites. Do to our close collaboration we can act as a project manager between our client and the developer. 

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Common questions

  • Should we update our existing website or build a new one?
  • My website loads slowly; how can we make it faster?
  • What should we consider when building an SEO-optimized website from scratch?
  • How do we ensure we don’t lose our Google ranking when we change our website?
  • Which CMS should we choose, WordPress or something else?
     

We help you create or improve your strategy

The strategy is always present. Our clients’ goals can vary, but we typically focus on directing the strategy toward measurable sales growth. Based on this, we create and evaluate campaigns and activities to find out what delivers the best results—and the highest ROI. In short, we make sure we’re doing the right things.

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Questions & answers

We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.

The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.

We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.

We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.

We speak 6 languages internally, and have clients from all over Europe and the US.

We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.

You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).

We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.

If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.

One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.

You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.

That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).

Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.

No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.

We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.

In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.

For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.

At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.

We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.

Client cases

We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.

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Social media ads

3 655 students learned CPR through social media advertising

We helped the CPR council to run a social media campaign for their Everyone Can do CPR-training for children in school years 4-6. The platforms we chose were Instagram, Snapchat and Facebook.
Vagivitals produkter
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Vagivital increased ROAS by 100% YoY from paid channels

VagiVital works with women’s health and develops products for intimate care – which are completely hormone-free. The company’s goal was to drive direct sales through the e-commerce site. We became their full-service partne...
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Tyréns
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Tyréns received 127% more job applications through digital marketing

Tyréns is one of Sweden’s leading consulting companies in civil engineering, with a focus on sustainability and innovation. The competition for employees in the industry is huge and so is the need for specialized engineers and consultants with hig...

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