Search Engine Marketing (SEM)

Advertising through Google, Microsoft Ads, and other search engines is always a good start: you reach people who are actively searching for your service or product with full control over costs.

  • Gain visibility directly on Google
  • Get immediate insights into your return on investment
  • Maintain control over your ongoing costs
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Our unique Google Ads method

  • Our own AI-driven algorithm: We have developed an algorithm to make optimal bidding decisions on Google Ads and optimize costs.
  • A systematic and data-driven approach: We base our multivariable optimization method on advanced data collection.
  • Continuous testing at various levels: We don’t rest when we reach our goals; we continuously test new elements at different levels of the user journey, including ad content, campaign types, images, bid adjustments for different devices, various landing pages, and more.

What we can help you with

When we start a collaboration with a client, we always begin with strategic work to understand the business from the ground up.

Google Ads for B2B and Lead Generation

Targeting your audience through advanced ad customization, from ad messaging to lead generation. Whether it’s brand building or increased sales, we tailor our approach to your specific goals.

Google Ads for e-commerce

Product ads targeted towards your audience with both manual search ads and advanced shopping campaigns linked to your product catalog (Performance Max, programmatic).

Microsoft Ads full service

Similar to Google Ads, we cover all the opportunities that Microsoft Ads offers, from lead generation to online sales and optimization of the entire customer journey.

Online advertising strategy and reporting

We can help you build a scalable strategy, define your ROI goals, set your budget, and determine which platforms to work with. We can also create a dynamic dashboard that provides continuous insights.

How we can support you
  • Google Ads
  • Bing Ads
  • Optimize for maximum sales/ROI (not just traffic!)
  • Analyze search behavior for SEO
  • IP Marketing
  • YouTube advertising
  • Setup/Ongoing tuning of accounts

FAQ

  • How do we maximize sales through Google Ads and paid advertising/PPC/SEM?
  • What is a reasonable/maximum cost for a new lead or a purchase in the web shop?
  • How much should we invest in SEM vs. social media?
  • Based on search patterns from Google Ads – which keywords should we focus on for SEO?
  • How can we use insights about search behavior for business development (e.g., naming products or developing new products)?
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What makes Digital Dominance so special?

  • 15 years of experience: Google Ads is truly our specialty!
  • Senior competence: We do not hire junior people or interns to do the job.
  • Full Transparency: We report on the KPIs that really matter and inform you when something isn't working, and our clients love it.
  • Proactivity: We do not let your accounts sit idle; we constantly work to improve performance and adapt to changes.

 

Work with us

Our Process

Define your business goals

1

Based on your target cost per acquisition, return on investment, and volumes, we define a budget and strategy.

Research

2

We analyze your past activity on the advertising platforms, as well as perform advanced topic and keyword research to optimize your ad configuration.

Optimize your account

3

We make sure that your Google/Microsoft Ads account is correctly configured, tracking is in place for complete insights, your landing pages are optimized, and more.

Brief research phase

4

We test different campaign settings, keywords and landing pages, starting broad and refining our strategy as we gather data.

Optimize your campaigns

6

Based on the data we collect, we continuously improve and refine your campaigns, taking the entire customer journey into account.

FAQ

We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.

The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.

We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.

We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.

We speak 6 languages internally, and have clients from all over Europe and the US.

We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.

You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).

We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.

If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.

One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.

You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.

That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).

Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.

No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.

We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.

In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.

For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.

At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.

We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.

Client cases

We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.

Vagivitals produkter
Advertising (SEM)
Digital Strategy
Search Engine optimization (SEO)
Social media ads

Vagivital increased ROAS by 100% YoY from paid channels

VagiVital works with women’s health and develops products for intimate care – which are completely hormone-free. The company’s goal was to drive direct sales through the e-commerce site. We became their full-service partne...
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Tyréns
Advertising (SEM)
Social media ads

Tyréns received 127% more job applications through digital marketing

Tyréns is one of Sweden’s leading consulting companies in civil engineering, with a focus on sustainability and innovation. The competition for employees in the industry is huge and so is the need for specialized engineers and consultants with hig...
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Froda
Advertising (SEM)

Froda got 478% more applications in 18 months through Google Ads

Froda is one of Sweden’s fastest growing companies in digital business loans. Their goal is to simplify everyday life for small business owners, both start-ups and well-established, with business loans based on smart credit assessment – and...

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