Increase relevant traffic to your website and your ranking on search engines for the right keywords. We have helped hundreds of clients to increase their organic visibility, improve their website authority and strengthen their brand through SEO optimization.
When we talk about smart SEO, we mean generating traffic that has a real impact on your business's bottom line, not only on vanity metrics.
We define focus areas together, depending on your current strengths and weaknesses and your position in the market, and set a realistic short-term goal to conquer visibility on relevant keywords. We also build the foundations for long-term growth, helping your domain to gain authority and allowing you to focus on more competitive areas.
At the start of any SEO project, we go through strategic groundwork to align our target with your goals and budget, setting clear and realistic milestones.
Like any long-term investment, Search engine optimization can be frustrating and difficult to justify to the companies' top management. Our approach is more pragmatic: we work on 2 things the first 3 months in parallel:
In the past, search engine optimization was all about small hacks, technical bits like optimizing metadata and buying backlinks. SEO today has become more complex, giving increasing importance to every aspect of the visitors' experience, from how fast and well a page loads on a mobile device to how interesting the user finds your content or what they thinks of your brand.
SEO has become strongly interconnected with other Digital Marketing areas like UX, UI, Social Media, PR, Digital Reputation, etc. As writing a blog in the AI era, or getting some cheap backlinks, is no longer enough, you need an agency that has a deep understanding of the big picture and can provide a holistic SEO approach.
As we have entered the language generation era, content volume has started decreasing as a ranking factor. Google increasingly tries to focus on human response to content, the visitors' experience and evaluating websites.
We help you identify content gaps and opportunities that will make a real difference on your organic visibility, considering multiple media formats, multiple ways to interact with visitors and create engagement instead of piling up plain text paragraphs.
The specificity of SEO is that you cannot predict exactly how Google will react to the changes you make, or how the ranking algorithms will evolve. You have to constantly adapt to the results you get and adjust your strategy.
This means being able to accurately measure the impact of SEO optimizations with the right metrics, understanding search engines' feedback on your inputs and constantly adapting.
We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.
The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.
We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.
We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.
We speak 6 languages internally, and have clients from all over Europe and the US.
We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.
You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).
We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.
If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.
One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.
You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.
That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).
Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.
No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.
We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.
In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.
For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.
At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.
We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.
We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.
Social Media (SoMe) We help you with your social media strategy, social media advertising and organic content. We can drive the content production, manage the advertising in Facebook Ads manager, manage collaborations with influencers or support your i...
Search Engine Marketing (SEM) Advertising through Google, Microsoft Ads, and other search engines is always a good start: you reach people who are actively searching for your service or product with full control over costs. Gain visibility directly...
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