We helped the CPR council to run a social media campaign for their Everyone Can do CPR-training for children in school years 4-6. The platforms we chose were Instagram, Snapchat and Facebook.
The Swedish Council for Cardiopulmonary Rescue is a national knowledge and training organization with the aim to save lives in the event of sudden cardiac arrest, in both the healthcare system and in society.
students learned CPR
classes in grades 4-6 participated
of 25 provinces in Sweden were participated
We have a long history with the CPR Council and have worked over the past two years to establish them as experts in their field in Sweden, through digital marketing.
They created the online education Anyone can do CPR, which was the goal for student to take.
They collaborated with SIA ice cream - because what motivates young people more than ice cream? Our mission was to set a strategy, implement the campaign and optimize according to results. The goal was to get one school in each province to participate.
The education and interactive session only took 15 minutes to complete, with instructions and discussions after it was a 40 minute class. The participants were to take a picture when they did the education and submit it via the website to compete.
The primary target group for the campaign was teachers for grades 4-6 and secondarily parents, older siblings and other students who could refer schoolmates.
The platforms we chose for the campaign were
We know that the target group is active on these platforms, and Meta is an effective channel to drive relevant traffic from.
The campaign was extremely successful and what stood out the most is the very positive comment section, and the fact that we reached so many of Sweden's provinces.
We started with reach campaigns to reach as many people as possible in the target group with the message just before the Easter break in 2024.
After the Easter break, we started traffic campaigns with the goal that as many people as possible would click and read more about the competition.
The most important data points that we optimized on in addition to the above parameters were:
This was a hugely successful campaign that resulted in:
DD has done a fantastic job and has worked quickly to reach as many people as possible with the "Anyone can do CPR competition". They were solution-oriented and helped us shape and complete the campaign in a professional manner.
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