Optimize your website to appear in the best possible way in Google's search results!
Simply explained, you can say that a page title and a meta description is what is seen in what is usually abbreviated for "SERP" (Search Engine Results Page) - that is, the search results page on search engines.
Each page that appears in the search results has its own page title and meta description, and it is usually said that these are used as a kind of shop window to both explain to the search engine's users what your page is about and what kind of content the users can expect to encounter if they clicks into your website.
Not only do the page title and meta description act as a showcase, they are also ranking factors in one way or another - which we'll get into more below.
The page title is a direct ranking factor, so it's important to include the most important search terms you want your page to rank for. Namely, Google looks at what is written in the page title and takes this into account when Google determines how relevant your page is for various search terms. A page title can be a maximum of 580px (about 60-70 characters), and it is good if you try to use as many of these characters as you can to take up as much space in the search as possible.
The meta description is not necessarily a direct ranking factor, but it is often described as an indirect ranking factor if you design and write the meta description correctly. A well-written meta description increases the chance of getting clicks in the organic search, and if your page has a high CTR (click-through rate) in the organic search, this can positively affect the page's ranking.
In order to maximize the effect from this, however, it is important that the users who click through to the page also show a good commitment and do not just bounce off the page immediately. If many users leave a page quickly, there is a risk that Google will see it as a signal that the page in question was not relevant to the search term the visitor entered, and this in turn can worsen the page's ranking. Therefore, it is important that what you write in the meta description actually matches what the user will encounter on the website. For example, it is not appropriate to write that you, as an e-retailer, attract people to the website by writing that you give away clothes for free, when in fact you actually charge for all the products on your website.
We have a tool that you are welcome to use to write meta descriptions and page titles for your website. The two previews will update as you type, and one will change color when the page title and/or meta description are too long.
The top preview clearly shows when it's time to shorten the text using a color coding, and the bottom preview lacks travel coding and instead shows what it might look like in the organic search!
Good luck!
Contact us via the form and we will get back to you as soon as we can.
