Digital Strategy

We always start with your business strategy and set goals to create, or improve, a digital strategy together with you.

  • Get help translating your business goals into digital actions, and measuring the right KPIs
  • Establish a clear connection between strategy and digital activities
  • Aim the strategy towards measurable increased sales - our focus is on where you get the best ROI
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A good digital strategy – The foundation for a great ROI

Strategy and goals are the very first things we always discuss with our clients. We know that one of the most common problems with underperforming digital initiatives is the lack of a good strategy, or an unclear connection between strategy and digital activities.

For us to do the right things for you, we need to know what you want to achieve.

What we help you with

When we start a collaboration with a client, we always begin with a strategic workshop to really understand your business.

Many years of experience

Together, we at Digital Dominance have many years of combined experience in leading digital strategy development for small businesses as well as corporate strategies for Fortune 500 companies.

Evaluate campaigns and activities

In our ongoing work, the strategy is constantly present. Our clients' goals can vary, but the most common is to convert the strategy towards measurable increased sales. Based on this, we create and evaluate campaigns and activities to determine how we can reach your goal – and the best ROI.

Create or improve the strategy based on analysis

In parallel with the strategic work to understand the business, we work with digital activities to achieve an immediate impact that brings us closer to your goals.

How we support you
  • Data analysis of existing campaigns
  • Website and visitor behavior analysis
  • Competitor analyses
  • Multichannel campaigns
  • Digital first – market entry strategy
  • ROI-based budget allocation
  • Lifetime value analysis of customer segments and different products
  • Marketing value attribution
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FAQ

  • Which channels should we invest in and why?
  • What is a reasonable budget per channel to achieve optimal ROI?
  • How can we combine the different channels to get the maximum effect?
  • What is the value of the stages in the sales process (the value of an email address, a Facebook follower, a website visitor)?
  • What can we learn from our competitors (with an implicit strategy analysis, for example)?

We help you create or improve your strategy

 In our ongoing work, the strategy is constantly present. Our clients' goals can vary, but the most common one we work with is implementing the strategy towards measurable increased sales. Based on this, we create and evaluate campaigns and activities to reach your business goals – and the best ROI. Simply put, we ensure that we do the right things.

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Explore the process

Discovery

1

We start with a workshop where we discuss your business goals together, allowing us to gain an understanding of your business and what you want to achieve.

Examination

2

We review what you have done and tested before, and also look at what your competitors are doing as well as the industry as a whole.

Analysis and Strategy

3

We build the strategy based on data and input from you and your business goals. We provide recommendations and insights for future work.

Digital strategy

4

You receive a dynamic digital strategy that can serve as a foundation for ongoing work. This includes channel selection, target audience, platform, investment, and a plan to start the work immediately. We also provide suggestions for measurement and follow-up.

FAQ

We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.

The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.

We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.

We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.

We speak 6 languages internally, and have clients from all over Europe and the US.

We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.

You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).

We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.

If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.

One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.

You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.

That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).

Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.

No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.

We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.

In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.

For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.

At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.

We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.

Client cases

We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.

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