Conversion Rate Optimization (CRO)

Conversion is all about relevance: if you meet the needs of your potential customers, your page will convert. We optimize your website or webshop to get your visitors to do what you want them to do — a continuous process known as conversion optimization or CRO (Conversion Rate Optimization).

  • Increase sales and generate more leads
  • Continuous A/B testing
  • Small and large adjustments that enhance the user experience
     
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Behavior-Driven Optimization

Since we optimize websites for people, conversion optimization initially involves observing and analyzing behaviors. Based on this and your digital goals, we set up A/B tests, measure and analyze, adjust, and test again.

As behaviors change, we work methodically in processes where we continuously have new experiments running.

How we can help you

When we start working with a new client, we always begin with a strategic approach to understand the business from the ground up.

A Higher Conversion Rate Leads to Increased Sales

By better managing the existing traffic on your site, you can significantly boost your sales without increasing the traffic.

Let's take a simple example to illustrate the impact of conversion optimization and its crucial importance: by increasing your conversion rate from 1% of visitors to 2%, your sales could double—an impressive 100% increase. Worth putting some effort into, don't you think?

 

Continuous Testing

Conversion optimization involves testing all the small and large elements that can enhance engagement and increase the number of goals achieved on a website. Thanks to our extensive experience with various companies across different industries, we have developed a broad understanding of what actions typically have a significant impact on conversion.

However, we've also learned that the most important thing is to continuously test, test, and test again to find what works best for each client's target audience.

A/B Testing and Split Testing

A common method in conversion optimization is using A/B testing or split testing. This involves comparing two or more versions of something to see which one resonates best with the target audience. For example, this could involve two different landing pages, forms, or placements of call-to-actions. The test is designed based on your digital goals.

The key is to ensure the test is statistically significant so that relevant conclusions can be drawn, and to avoid testing too many things at once. Once we have a clear winner, we can proceed with making actual adjustments to the website before continuing with further testing.

Small and Large Adjustments to Your Website

Conversion optimization may involve adjusting navigation, images, colors, content, simplifying processes, clarifying CTAs (call to actions), and making many other small and large changes that enhance the user experience and ultimately lead to more conversions.

Just as we work methodically and continuously with SEO, we apply the same approach to CRO. As behaviors change and websites evolve rapidly, we make sure you stay ahead of the curve!

How We Can Support You
  • Increase sales
  • A/B testing of websites
  • Optimize contact forms
  • Analyze target audiences
  • Increase the number of leads
  • Test buttons, images, colors... pretty much everything
  • Boost engagement on websites
  • Provide statistically sound recommendations
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Common Questions

  • How can we increase sales in our webshop?
  • How can we get more visitors to contact us or submit quote requests?
  • How can we reduce the number of abandoned shopping carts?
  • We have many visitors but few conversions – why?
  • Why do we have so many drop-offs during the registration process?
  • What causes so many visitors to leave our site?
     

We Help You Create or Improve Your Strategy

In our ongoing work, strategy is always at the forefront. Our clients’ goals can vary, but we typically focus on directing the strategy toward measurable sales growth. Based on this, we create and evaluate campaigns and activities to find out what delivers the best goal achievement—and the highest ROI. In short, we ensure that we’re doing the right things.

 

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Questions & Answers
 

We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.

The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.

We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.

We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.

We speak 6 languages internally, and have clients from all over Europe and the US.

We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.

You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).

We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.

If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.

One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.

You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.

That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).

Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.

No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.

We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.

In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.

For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.

At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.

We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.

Client cases

We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.

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