The Objective
We kept the goal tight. MERIDIQ doesn't need to be the number-one patient-record system in general. It needs to be the clear first choice for small and medium-sized clinics, and above all for the aesthetics industry. We'd rather win a narrow, high-intent category outright than pick up the odd mention in a broad one.
This built on solid ground. MERIDIQ already ranked strongly in traditional search after the SEO work we'd done together over the previous years — you can read that story in the MERIDIQ SEO case.