Meridiq clinic management system
Meridiq logo

Ask ChatGPT, Perplexity or Google's AI which patient record, booking or POS system a clinic should pick, and MERIDIQ comes up first. It's younger and smaller than most of the systems it competes with. This is how we got it there, starting in mid-2025.

meridiq.com

The challenge

  • Large language models build their recommendations from what the web already says about a company. For an established vendor with years of coverage, that helps. For a younger company like MERIDIQ, it's the hard part: how do you get an AI to notice you at all when bigger, older players own most of the signals it reads, and then get it to actually recommend you?

The Objective

We kept the goal tight. MERIDIQ doesn't need to be the number-one patient-record system in general. It needs to be the clear first choice for small and medium-sized clinics, and above all for the aesthetics industry. We'd rather win a narrow, high-intent category outright than pick up the odd mention in a broad one.

This built on solid ground. MERIDIQ already ranked strongly in traditional search after the SEO work we'd done together over the previous years — you can read that story in the MERIDIQ SEO case

Digital Dominance has helped us build up our digital capital and given us a steady influx of new customers

Rickard Nurlin – CEO MERIDIQ
Närbild på en medelålders man med kortklippt hår och renrakad. Han ler varmt mot kameran och bär en blå skjorta.
Rickard Nurlin – CEO MERIDIQ

How we approached AIO / GEO

AIO — AI Optimization, or GEO (Generative Engine Optimization) — is the work of getting AI assistants to pick you when someone asks them a question. An assistant doesn't hand back ten links. It reads a handful of sources and names one recommendation. Here are the five things we did, and what the tracking shows for each.

01

Own a tightly-defined category

We concentrated on the queries clinics actually ask assistants — the best patient record, booking and POS (kassasystem) systems for aesthetic clinics. The tracker follows around 1,460 such prompts. MERIDIQ competes to win this specific, high-intent territory rather than everywhere at once.

02

Build semantic association with the leaders

To get named alongside bigger players, we created comparative content that places MERIDIQ directly against them — most visibly the guide “13 Bästa journalsystemen 2026.” That single comparison page is now cited 862 times in AI answers, teaching models to associate MERIDIQ with the whole category set.

03

Earn high-authority trust signals

AI answers lean on third-party corroboration, not just a brand’s own site. Across MERIDIQ’s citations, 35% come from independent Industry & Network sources — comparison guides, directories and industry pages — versus 25% owned and 23% competitor. MERIDIQ wins on the sources models treat as neutral.

04

Make owned pages the best answer source

We shaped meridiq.com around the formats AI actually cites: product pages are 49% of the sources models pull from in this category and guides another 22%. Clean, answer-first, easy-to-extract pages turned MERIDIQ’s own site into the most-cited domain in the category.

05

Integrate with the tools clinics already use

Integrating with established, widely-recognized platforms removes friction for clinics and ties MERIDIQ’s name to brands the models already trust — extending both trust signals and semantic reach. MERIDIQ connects to Fortnox for invoicing and accounting and Viva Wallet for card payments, alongside Swish and Klarna. The latest addition is a Stripe integration for payments and invoicing — placing MERIDIQ in the same context as one of the most-referenced names in online payments.

The results

By the current tracking window (1 May – 21 July 2026), MERIDIQ is the most-cited brand in AI answers for its category, ahead of every established competitor.

#1
in AI visibility in its category — across every major AI model
53%
of AI citations among patient-record-system brands — roughly 5× the nearest competitor
6/10
most-cited pages in the category are MERIDIQ’s own
74/100
sentiment score — AI models describe MERIDIQ positively

Ranked #1 in every major model

AI visibility per model, 1 May – 21 July 2026.

AI modelAI visibilityRank
Google AI Mode92%#1
Google AI Overviews91%#1
Perplexity89%#1
Gemini72%#1
ChatGPT69%#1

Claude did not yet cite MERIDIQ (0%) in this window — a clear next-step opportunity.

Share of AI citations vs. competitors

Of every brand citation AI made in the category.

MERIDIQ53%
Bokadirekt11%
EasyPractice7%
Webdoc4%
Cliento4%

meridiq.com is also the single most-cited domain of any source in the category — 16,317 citations, 25.5% of everything AI referenced.

Share of voice across the category

How often each brand is named across category answers — MERIDIQ leads the field.

Meridiq 16% Bokadirekt 10% EasyPractice 6% Fortnox 4% Hlthy 4% Reservio 2% Clinicminds 2% Yabie 2% Curoflow 2% Visma 2% Other 52% 16% Meridiq
Meridiq
16%
Bokadirekt
10%
EasyPractice
6%
Fortnox
4%
Hlthy
4%
Reservio
2%
Clinicminds
2%
Yabie
2%
Curoflow
2%
Visma
2%
Other
52%
65%
of answers on POS systems (kassasystem)
64%
on clinic admin software
58%
on patient record systems
56%
on booking systems

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