internet speed

Does your site have poor page speed? A website that takes a long time to load causes you to lose page views, conversions, reduced customer satisfaction and affects how good search engines consider your site. In this article, we'll go over what page speed is, how you can find out how fast your website loads, and what you can do to improve page speed.

What is page speed?

Page speed is a measure to tell you how long it takes for a specific page to load. Page speed has a direct impact on how quickly users can see and use the content on the site.

Google's page speed tool will tell you how much you can improve your page speed. 

Why is page speed important?

How long it takes for your website to load is very important. But there are still many companies and e-commerce sites who do not prioritize the area sufficiently. When we start working with new clients, we often see that previous agencies and in-house departments do not have a clear policy and lack product ownership over page speed. A slow site affects the users' general perception of the company and their products/service to a great extent.

Page speed has a direct impact on the first impression. And if it takes too long to load, there's a high risk that the user will leave the site. Today, more and more people use mobile devices when surfing, these users are even more sensitive to slow pages. In addition to this, page speed is an important factor that search engines look at to evaluate how good and user-friendly a site is.

Tools to measure page speed

PageSpeed ​​Insights (PSI) is a free tool from Google, and you can also find information about page speed in Google Analytics. The tool gives you suggestions for actions that can improve page speed. Important to point out is that it does not give an indication of how fast the website is, but to what extent improvements can be implemented. Feel free to try comparing your website with your competitors!

Improve page speed

If you use PageSpeed ​​Insights, the tool will suggest actions that can improve how quickly your page loads for the user. Examples of areas that affect how fast or slow your page loads are:

Optimization of images

Heavy images take a long time to load, especially for mobile users who may not have the best connection. Also make sure you have the correct formats.

Redirections

Many redirects reduce page speed. Instead, point to the destination where the content resides and avoid 301 or 302 redirects.

Cache

Repeat users can have a better user experience if the browser can store certain information.

Loading images

By allowing images that are outside the visible screen to be read with a delayed loading, the loading time to can be reduced.

Third party code

Code snippets for e.g. Meta pixel, Analytics and chat functions greatly affect the page's ability to load quickly. Reflect on which ones you need. Maybe there is one you can remove? If you have a lot of code snippets, it usually pays to use Google Tag Manager (GTM), which is a container tool. 

Summary

A website that takes a long time to load is bad, sounds pretty obvious but still important to point out. The level of what counts as fast is constantly shifting. To find out the status of your website, you can use a free tool, e.g. PageSpeed ​​Insights. The tool gives you suggestions for actions that can improve your page speed.

Good luck with the continued improvement of your site's page speed. Try applying some of the PageSpeed ​​Insights recommendations and see what the results are.

If you need a consultation, you are welcome to contact us via the form below!

As always, we are only a phone call or an email away if you want to brainstorm. 

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