
{ "@context": "https://schema.org", "@graph": \, "description": "Paid search advertising across Google Ads, Microsoft Ads and other engines to drive profitable sales and leads—full cost control and clear ROI/ROAS." }, /* 2) Se...
Conversion is all about relevance: if you meet the needs of your potential customers, your page will convert. We optimize your website or webshop to get your visitors to do what you want them to do — a continuous process known as conversion optimization or CRO (Conversion Rate Optimization).

When we start working with a new client, we always begin with a strategic approach to understand the business from the ground up.
By better managing the existing traffic on your site, you can significantly boost your sales without increasing the traffic.
Let's take a simple example to illustrate the impact of conversion optimization and its crucial importance: by increasing your conversion rate from 1% of visitors to 2%, your sales could double—an impressive 100% increase. Worth putting some effort into, don't you think?
Conversion optimization involves testing all the small and large elements that can enhance engagement and increase the number of goals achieved on a website. Thanks to our extensive experience with various companies across different industries, we have developed a broad understanding of what actions typically have a significant impact on conversion.
However, we've also learned that the most important thing is to continuously test, test, and test again to find what works best for each client's target audience.
A common method in conversion optimization is using A/B testing or split testing. This involves comparing two or more versions of something to see which one resonates best with the target audience. For example, this could involve two different landing pages, forms, or placements of call-to-actions. The test is designed based on your digital goals.
The key is to ensure the test is statistically significant so that relevant conclusions can be drawn, and to avoid testing too many things at once. Once we have a clear winner, we can proceed with making actual adjustments to the website before continuing with further testing.
Conversion optimization may involve adjusting navigation, images, colors, content, simplifying processes, clarifying CTAs (call to actions), and making many other small and large changes that enhance the user experience and ultimately lead to more conversions.
Just as we work methodically and continuously with SEO, we apply the same approach to CRO. As behaviors change and websites evolve rapidly, we make sure you stay ahead of the curve!
We are very flexible in the different types of contracts and invoicing. You can start with a fixed-price project and move to a subscription plan later, add some ad-hoc hours to your subscription or fixed price project if needed, etc.
The important thing to know is we don’t try to lock our clients into long-term contracts, and we always validate hours and costs with you beforehand.
We do work with a great variety of companies, from international leaders in their industry across 10+ countries to start-ups in Sweden and Europe. However, we consider it difficult for us to be cost effective below 10 hour projects or monthly subscriptions.
We are experts in Nordic markets and help a lot of international brands settling in Scandinavia, but we are working in all of Europe and the US.
We speak 6 languages internally, and have clients from all over Europe and the US.
We apply a 90 day cancellation notice policy, so you can end your subscription any time, with a bit of planning to allow us to reorganize our team. More importantly we do not try to keep any client hostage of a service, as some other agencies do.
You own your web and marketing assets, and we are fully transparent so you can take over with no blocker if you want to internalize any marketing services (as you will not find a better agency anyway).
We’re happy to offer you a 1-hour consultation call to review your situation and needs, and then build a tailored offer. Then we will adapt over time to make sure we spend your budget in the most efficient way.
If you need a more detailed evaluation of your web or marketing assets or your specific market before your make strategic decisions, we can start with a fixed price audit and strategy that will detail recommendations and options before we define a long-term scope of work.
One of our mottos is to adapt to the client’s needs. We regularly suggest changes in our focus areas, to always spend your budget in the most impactful way.
You can adjust your subscription level up or down (with a small notice period) following your company and the market evolution.
That is one strong specificity of Digital Dominance: every single team member is a seasoned digital marketing expert, we don’t recruit newbies and interns, and don’t use sub-contractors (except for specific projects like content writing to save you costs).
Your account manager at DD will most likely be the person who works directly on your marketing assets, and they will bring in other senior-level consultants based on their specialty when needed.
No empty automated report, no white-labelling, no intern filling up meaningless pre-made templates.
We are used to working with sensitive data in the finance or health industry, and we have developed strong processes to protect our data. We sign a non-disclosure agreement as part of our main contract, and we can also bring further guarantees for specific cases.
In the unlikely event you decide to leave us, we will accompany you in the smoothest possible transition to your new marketing plans. At Digital Dominance, our main source of new clients is recommendations from current and former clients.
For this reason, we will always favor durable relationships to short-term benefits. Besides, you will own all your web and marketing assets, we will never try to lock you into a platform or account we own.
At DD, our core value is transparency. You will know about our successes, but also about our challenges. We are fully committed to define the right KPIs that are really meaningful to your business, relevant and clear.
We adapt our reports to your needs, so our impact on the bottom line of your business is easy to read and matches your other monitoring tools.
We are very proud and happy to work with everything from small businesses and startups to Sweden's and Europe's most well-known brands.

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