Tyréns is one of Sweden's leading consulting companies in civil engineering, with a focus on sustainability and innovation. The competition for employees in the industry is huge and so is the need for specialized engineers and consultants with high competence.
Digital Dominance developed a digital recruitment campaign that included a strong concept anchored in Tyrén's values. We created a conversion-optimized landing page and a campaign plan, guided Tyréns in ad production and set up the campaign on multiple platforms.
During the course of the campaign, optimization, analysis and adjustments were made against set goals. The goal was to reach relevant people, as well as to generate applications for advertised positions and strengthen Tyréns' employer branding.
Together with Tyréns, we developed the concept "Prestigeless experts who build Sweden through innovation". Ad creative was created based on the concept as well as a new dedicated landing page. The landing page reflected the advertising message and was optimized for conversion, in this case applications.
We developed a budget strategy for selected channels, a campaign plan with both push and pull channels and relevant target group targeting. During a period of four weeks, the advertising was continuously optimized to achieve maximum results with a cost-effective CPL (cost per lead).
DD helped us exceed our goals despite having an extremely short start time. We felt safe all the way and the team at DD generously shared their knowledge so that we became better at buying marketing services, that way we can get even better results next time.
The Digital Dominance team created great results, thanks to a close collaboration, transparency and knowledge sharing with the internal team at Tyréns.
After the initial collaboration, Tyréns has chosen to do three additional recruitment campaigns together with us, as well as start a ongoing collaboration around digital marketing, which we are very thankful for.
more job applications.
more traffic to the landing page.
thousand in reach (from social).
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