MERIDIQ is a journal system for companies in the beauty industry. The system is web-based and is a classic SaaS solution.
We saw that the industry used a lot of before and after pictures as a way to market their services and treatments. This was our way in to educate, engage and inform about how these images can be used in connection to a journal system like MERIDIQ.
Together with MERIDIQ's developers, a tool for before and after images was created. This tool is part of the journal system, but we also made this public, as a way to drive visitor engagement. Together with supporting articles, this became what we call a Hero page for MERIDIQ.
Digital Dominance has helped us build up our digital capital and given us a steady influx of new customers
A simple tool was developed that could be used on the website by all visitors. Engagement increased quickly and Google saw the value of the page, which in turn increased rankings on keywords mentioning before and after images.
In addition to working on supporting articles for before and after images, analysis showed that the word journal system was the highest priority from a conversion perspective. The SEO team developed a strategy and plan to dominate that keyword, including content and website optimization.
After five months, MERIDIQ ranked number 1 organically on related keywords related to aesthetics and journal systems driving a greater amount of qualified leads and customers.
increase in organic traffic, with up to 5 100 visitors/month
top positions on keywords related to before-after pictures
signed customers in one year from organic traffic
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